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Your Daily Read : The Ice Bucket Challenge

To dunk, or not to dunk?

The good, the silly and the funny about the ALS Ice Bucket Challenge

In the beginning, it was fun : after all, how often do you see Bill Gates, Mark Zuckerberg & George W Bush Jr drop a bucket of ice on their head? (Let’s exclude Lady Gaga from any conversation on dropping stuff, shall we?). Then, it got a bit irritating – the usual media hungry bunch appeared to be signing up simply to improve their social media rankings (or so it seemed to our cynical hearts). And since the choice was between dunking a bucket of ice on your head or donating $100, it seemed to be a Godsend for the media vultures – get your moment of Twitter glory and avoid giving a cent!

But then we came across this article from Forbes, which highlights how:

the ALS Foundation…has raised $15.6 million as a result of the challenge, nine times what it normally raises in the same time frame.

Now that made us sit up. If people can have fun while raising money for a worthwhile cause, what’s not to like? But what really made us laugh out loud is today’s Your Daily Read : what happens when Prime Ministers Narendra Modi challenged Arvind Kejriwal to join the Ice Bucket challenge?

In case you have no clue what we’re talking about, here are the basics:

The #IceBucketChallenge was started on Twitter to raise awareness and money for ALS, or Lou Gehrig’s disease, “a progressive neurodegenerative illness that attacks the nerves in the brain and spinal cord”. It was started by Peter Frates – a baseball player who was diagnosed with the disease a couple of years ago – and his wife, who called upon a circle of friends to either brave an ice cold bucket of water being splashed on their head within 24 hours of being tagged, or donating $100 to Frater’s cause. In the spirit of Pay It Forward, the circle expanded and went viral on the internet in a matter of weeks. In India, celebrities such as Sania Mirza, Rohan Bopanna, Junior Bachchan, Ritiesh Deshmukh, Bipasha Basu and Rahul Bose have expressed their support for the cause (by dunking water or donating).

Image courtesy: Nateriggers 

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